Where You At? L.A.

Where You At? L.A. was the first live streaming hip-hop show shot entirely on Boost Mobile phones. The four-episode show featured interviews, freestyles, and live performances from West Coast hip-hop legends to newer, up and coming acts.

Each installment was streamed using Facebook Live, giving fans a direct line to some of Los Angeles’ biggest artists. Users at home were able to submit questions and dictate freestyles based on their commentary.

The activation tripled the organic reach of all Boost Mobile Facebook posts that were published within the same period.

Tactics

1

FACEBOOK LIVE

2

CROSS PLATFORM O&O SOCIAL

3

DIGITAL/EDITORIAL

4

PR/INFLUENCER OUTREACH

5

EXPERIENTIAL/INTEGRATION

Results

1

3.2M+ TOTAL ORGANIC REACH

During the three months, the WYALA campaign was live

2

11.9M+ EARNED MEDIA IMPRESSIONS

from various media publications, including XXL, All Hip Hop, and RhymeJunkie

3

384% OVERALL INCREASE IN ORGANIC REACH

During the three months, the WYALA campaign was live as compared to the previous period

4

4% POSITIVE SOCIAL SENTIMENT INCREASE

Throughout the three month campaign, confirming that the content resonated well with our audience