Looking to challenge telco convention, Boost Mobile wanted to put its stamp on traditional unboxing videos. Enter the Human Orchestra himself: Biz Markie and the “UnBeatBoxing” video. This twist on the standard product review built a buzz around Boost Mobile’s device portfolio in a way that promoted viewership and social virality.
We kept the scripts true to Biz’s quirky character, while still focusing on the various features of multiple devices in Boost Mobile’s device portfolio.