In a nod to its lifestyle and action sports roots, Boost Mobile enlisted the help of Boost alumn and professional BMX rider Rick Thorne, to create an episodic journey into some of So-Cal’s most iconic backyard pools.
The series, entitled “Pool Seekers,” is a 4 episode joyride inviting viewers to tag along with Rick and crew as they set out on a mission to “drain em all.” The series drops into locations like Nude Bowl and Pala Pool with a cast ranging from skate legends Tony Hawk and Steve Salba to BMX icon Mike “Rooftop” Escamilla.
The series, distributed via both Boost Mobile’s social channels and the “Pool Seekers” cast of influencers handles, was a month-long ride built to create awareness and affinity for the Boost Mobile brand. It was important to leverage relatable content, through Rick’s vision, to speak to our millennial target and create the perception that “Boost Mobile is a brand for people like me.” Season 2, “Pool Seekers: Drain em All Tour,” is currently in the works.