Boost Mobile helps homeless youth send holiday messages to long-lost family.
In 2016 Boost Mobile partnered with Safe Horizon | Streetwork to give their homeless clients a holiday gift unlike any other – the means to reconnect with family. Some of the recipients couldn’t make contact with their loved ones, so Boost Mobile rallied over 1 million social media followers to get the word out and help them find their family.
Boost Mobile’s #PressSend campaign resonated with our audience during the Holidays. We saw high engagement, shares, and reactions on all of our featured stories. There was an increase in overall positive brand sentiment on our social channels throughout the campaign.