In September of 2017, Boost announced that its monthly unlimited plans will now include taxes and fees in their total monthly service price. That means $35 for 3 gigs of data really means $35, and $50 with unlimited gigs of data really means $50. No overages, no hidden fees, no kidding! This move was just another step towards showing America Boost’s promise to provide the Best Value in Prepaid Wireless.
Our goal was to create a big, newsworthy PR splash for “Taxes and Fees Included,” launching on 9/8, to maximize impressions, awareness and organic chatter, and to drive traffic into the stores in our key markets.
Everyone likes a good, old-fashioned scavenger hunt, especially when there are prizes involved! Boost Mobile created the “#FlipOffTaxes Scavenger Hunt” in the NYC, Chicago, and LA markets—an exciting event full of clues, and prizes—leading players across their city, via social clues and through iconic local landmarks until the final location, a Boost Mobile store. The first contestant to arrive was met with a Golden Switch and asked to use it to help Boost Mobile “flip off taxes and fees.” For their efforts, this contestant was awarded $5k in cash.