Boosting Dreams

In celebration of Hispanic Heritage Month, New York’s Hot 97 Radio host, Laura Stylez, partnered with Boost Mobile to honor the Hispanic-American culture – sitting down to interview former NASA Astronaut, José M. Hernández, and Project Runway All-Star winner, Mondo Guerra.

In each video, our heroes deliver a unique Hispanic perspective on real issues that they had to overcome to get where they are today. From Laura’s struggle with Latina identity to José’s perseverance in the face of over a dozen NASA rejection letters to Mondo’s choice to come out as HIV positive on national television. At the conclusion of each episode, Laura and Boost Mobile surprise each guest with a donation to a charity that impacts their Hispanic communities – boosting dreams beyond their own.

Tactics

1

CROSS PLATFORM O&O SOCIAL

2

DIGITAL/EDITORIAL

3

INFLUENCER OUTREACH

4

ALWAYS-ON COMMUNITY MANAGEMENT

Results

1

6M+ TOTAL SOCIAL IMPRESSIONS

Across Boost Mobile's O&O social channels

2

40K+ SOCIAL ACTIONS

Across Boost Mobile's O&O social channels